Two Chemical Engineers excelled in process plants, mastering formulas and processes. Yet, our passion for business strategy and innovation sparked a new ambition. We saw how our analytical skills and problem-solving mindset could transform business insights. With a shared vision, we launched a blog focused on business strategy, leveraging our scientific approach to dissect case studies, book reviews and current trends in economy.

Get to know us

From Chemical Engineers to Bloggers: A Journey of Discovery

Our Mission

To provide insightful, well-researched case studies that empower business professionals and students with practical knowledge and strategies for success. Our goal is to match our viewers with the perfect information that fit their tastes, needs, and enhances their knowledge.

Our Vision

To be the go-to platform for real-world business insights, inspiring innovation, growth, and informed decision-making across this new generation. That's why we take a lot of time and care to provide content about current trends and Case studies in the World of Business & Economy.

Our Team

Our strength lies in our individuality. Set up by Arkadip and Prithwish, we strive to bring you the best stories from the world of businesses, case studies and more.